Media Plan & Research

Creative Analysis: Abercrombie & Fitch and Hollister

This analysis of Abercrombie & Fitch and Hollister TikTok strategies focused on trends, audio usage, product showcasing and the channel engagement. I also compared the brands' TikTok strategy compared to their Instagram strategy and make recommendations on what they should do.

Campaign Plan: Boys & Girls Club Of The Austin Area

This campaign plan aims to increase the visibility of Boys & Girls Club Of The Austin Area (BGCA) and allow the organization to be part of the Austin community.

Campaign Deck: VooDoo Doughnut

This analysis of Abercrombie & Fitch and Hollister TikTok strategies focused on trends, audio usage, product showcasing and the channel engagement. I also compared the brands' TikTok strategy compared to their Instagram strategy and make recommendations on what they should do.

SWOT Analysis: Poshmark

Navigating the Metaverse Conversation

Media Plan: Beyond Meat

Media Strategy: Marco's Pizza

Comms Planning Deck: IKEA

Creative Strategy: Haggar Clothing

Experiential Events: League of Legends

Target Audience: Cuvee Coffee

Additional works can be found here

Nghi Nguyen

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